14 Dec
TikTok is currently known to be one of the most popular social media platforms on the planet. It’s very easy to use, entertaining and – most of all – super addictive. In September 2018, TikTok did better than Facebook, YouTube, Instagram, and Snapchat in terms of installs per month on the App Store.
TikTok combines the lip-syncing trends of Musical.ly, Vine (which discontinued in 2016), wherein one will be able to find viral videos with catchy songs along with it.
TikTok has a vast number of well-known content creators across Bahrain and Saudi Arabia that have 1.1M+ followers each. Content creators upload daily comedy videos and interact with their followers through live streams.
The unique live feature of TikTok allows influencers to reach millions of people across the globe at once. Looking at the bigger picture content creators have the ability to influence their followers into purchasing a new pair of sunglasses, downloading new Android apps for their smartphones, or even visiting a new restaurant. Businesses in Bahrain and Saudi Arabia should take a moment to look at the potential TikTok has to offer as a channel of digital marketing.
TikTok for Business
To put it very simply, TikTok is becoming an alternative acquisition channel for many businesses in Bahrain, Saudi Arabia, Kuwait, Oman and Qatar that want to promote their services and products.
It is already known that Instagram has become more saturated and loaded with fake profiles. Influencers on Instagram are asking for a large amount of money for something as simple as a picture post or story. This forces companies to start searching for new opportunities in terms of demographics and budgets.
For example, AMG Digital has helped businesses in Bahrain and Saudi Arabia increase their revenue and brand awareness by executing an influencer outreach program using 12 influencers who broadcasted the brands to 13M+ views on hashtags, 1200+ videos created, 7M+ reach of the brand, and 11M+ combined reach of users.
A Simple Way to Integrate TikTok In Your Next Marketing Campaign
TikTok does not allow any user to add a link to their organic videos which is quite a neat thing to do which keeps users on their platform.
Which simply means that no one can use TikTok as a direct way to drive traffic to a website or blog, but the main final goal would be to boost:
Increase Brand Awareness
Make a brand go viral.
Launch of a new product (e.g. Mobile)
Using the search feature on the App Store you can find for promotions of apps.
The best and only way to get a link on TikTok is to spend money on their Advertising Platform, which is currently in the beta phase and you can apply for an account.
With that being said, there are three important points to take into consideration when creating a campaign on TikTok that will be successful:
Find the right influencers
It is very important to locate the best content creators and influencers in Bahrain and Saudi Arabia. This can be done on your own or by hiring a professional influencer marketing agency in Bahrain or Saudi Arabia to assist in the process. The process is really time-consuming so it is better to get it outsourced to a top management agency.
Most of the top influencer management agencies are usually in direct contact with the platform’s users which makes the process more efficient.
Just so that you know, an influencer with a large following does not automatically make the cut to be influential. A great influencer has a community of followers that can be influenced online. When looking for an influencer, a metric to take into consideration is the Engagement Rate (ER). In TikTok’s case, this can easily be calculated by (hearts + comments) / n. Of followers * 100.
This will help the company in benchmarking the ER of a specific influencer with a graph that shows the average engagement rate of the users on the social media, in order to see if they have good engagement with their followers.
Use The Right Song
Music is an important aspect when it comes to videos on TikTok: in fact, grabbing the viewer(s) attention is key as you have just 1 second before the user scrolls down to the next video. Tricky right?
What we recommend is using a catchy song helps in achieving higher engagement, this also creates a potential domino effect of duets that will amplify the overall reach of the campaign.
Use The Right Tone Of Voice
TikTok is a place for entertainment and with that being said, please approach content with an open mind. Young influencers know what their followers want, so the content creator should not be forced to use a marketing or business tone.
They should be allowed freedom and creativity to express themselves as this is part of their brand image which makes them likable in their community.
Users on TikTok are always on the lookout for authenticity and they do not want to see hard-selling videos that tell them what they should be doing which makes sense as they are influencing a huge segment of youngsters.
Wrapping Up
This new social media platform is dominating and has left YouTube, Instagram, and Facebook behind. It is the time that you understand the value of Advertising on TikTok and invest in it.
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This article first appeared on AMG Digital.
