We understand the value of having a digital strategy especially in a world where consumers have adopted digital means to communicate, purchase, transact and avail service. This is forcing many companies to rethink their digital strategies to not only introduce the right technologies but also to create wanted experiences for their customers. This is largely achieved by combining experience and process design with digital and digital marketing strategies. Technology delivers the solution, experience design elevates the experience, process design ensures efficiency, while marketing makes it feel personal.
This is largely the approach that we have adopted when crafting our client digital strategies and associated tactics at AMG Digital.
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We evaluate the activities and processes that need to be optimised to provide better services for customers;
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We evaluate customer data and touchpoints across the customer and employee journey to ascertain gaps and opportunities;
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We evaluate how technology can improve and add value as well as enhance the capabilities of the business;
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We determine the business’s readiness to migrate to being more digital;
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And finally, we find the right combination of technologies and strategies to create these customer and employee experiences.
In doing so, we assist organisations in achieving short and long-term goals efficiently and on budget through a consultation process which includes, among other things, market research, analysis of industry best practices, trends, and the current state of technology, providing expert advice on what platforms, digital channels and digital tools to use to achieve a desired set of business objectives.
In adopting a clearly defined digital strategy, our clients can move towards a transformed business where digital options are applied to harness efficiency and effectiveness within the business. This not only assists them in being more competitive but also in becoming more profitable and customer-and employee-centric.
Our consulting services extend to the following areas:
- User Experience (UX) strategy development
- Digital Strategy development
- Digital Channel strategy development
- E-Commerce growth strategy
- Mobile Channel Strategy
- Customer Experience strategy development