Category: Digital Marketing

The Clubhouse and your Business ! What’s to Know ?

His story of 1500 users to millions of users

There is a saying, for every successful startup, there will be 100 failures. In 2018, Rohan Seth and his wife Jennifer were blessed with a baby girl.

They named her Lidiya. Unfortunately, she was suffering from a major genetic disorder, but they were not ready to sit back. She was not able to sit, walk, crawl or even talk but they tried so hard for her wellness, knocking on every door. They found that only 2 people out of the world have a similar disorder. He realised a lot of people are suffering from this sort of disorder.

On the go to help others and for her daughter, he started a startup. While raising funds he met with Paul Davison in 2019 after he resigned from Google.

The two failed entrepreneurs met with each other and led to the formation of the Clubhouse. It was originally designed as a podcast naming talk show and then branded to Clubhouse.

Why you should start using the clubhouse

Make real-time friends

Can choose niches with your interest

You can improve your speaking skills

Meet with experts, ask doubts and learn from them

No faking possible

Grow your business by introducing your services to others

Easy for group discussions

How Clubhouse benefits you and your business?

The Clubhouse is a platform where you can enter with an invitation from someone. There you can form a group or join a group. Choose your nice first. What social activities you are interested in? In what topics are you an expert? Enter in those groups. Learn from experts. There will be a lot of experts interested in that particular niche, visit groups regularly and create a friendship with them. Make friendships that benefit your business. Find people similar to your taste. Once you enter a room you will automatically start talking since it’s in your interest. 

For example, say you own an e-commerce platform, and currently, you have a very good distributor. What if you want to find even better products with high quality. There you can utilise Clubhouse. If you are already a member of an eCommerce group, you can ask someone for this and they will share their experience, contacts or other beneficiaries

The Clubhouse is a very good platform for social awareness programs. You can inform people through Instagram or other platforms or you can even pin them in the clubhouse and assign a time. Contact now the best digital marketing agency in Bahrain for more strategic plans for your business

The Clubhouse is a real-time entertainment platform. You can see different music enthusiasts groups, storytellers, everywhere you can show your talent and can market your business. Start growing your business with the best social media marketing agency in Bahrain

 Some Popular niches in Clubhouse

  1. Business groups
  2. Motivational groups
  3. Crypto analysts
  4. Music lovers
  5. Film maniacs
  6. Graphic designers
  7. Digital marketing
  8. Photography
  9. Auntropreuners or startups
  10. Current affairs
  11. News
  12. Foodies and restaurants
  13. Pet lovers
  14. Parenting
  15. Women empowerment
  16. Storytellers
  17. Sports etc.

Do you want to know which are the top best social media marketing agencies in Bahrain, Saudi Arabia, Oman and Kuwait ? You’re in the right place. You need to head over to our website. 

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5 Digital Marketing Strategies for Small and New Businesses [Updated 2022]

When you are starting a small business, other than your offline presence it is essential in the market to rely on online marketing. For every kind of small business, there are different types of marketing strategies. Let’s discuss some of the most common and simplest strategies for marketing your business.

1. Brand your business.

Most people think branding is all about a logo, but it isn’t just that. The logo of a business is a very small part of branding.  Branding is all about the attitude and presentation of your business to your audience. Even if you are a beginner in the market, brand your company or a product, trademark your company name and logo, make it simple, meaningful and memorable.

This will be very helpful in the future. whether your business is small or big, start a website. Include click to actions, chats etc..and make sure to reply whenever there is an inquiry. Always provide quality service and keep a standard and professional conversation, that helps a lot in branding.

In order to brand your business or product on a large scale for Bahrain, Saudi Arabia, Kuwait, Oman and the United Arab Emirates, you will have to find the best branding agency in Bahrain, Saudi Arabia, Kuwait, Oman and the United Arab Emirates

 2. Know your business and apply the suitable strategy step by step

Know what kind of digital marketing you need. For example, if you are running a study centre, the first thing is to collect all the information and numbers you can collect from your relatives and friends. prepare a list of numbers. and text them on WhatsApp and let them know you have started a study centre and tell them without any shame.  This strategy applies to almost all businesses. 

After that group them according to the possibility, like do they have children or are they capable of giving us a lead, then set a frequency and let them know about your courses and offers. One thing you should practice is that you should not disturb them. set the frequency like once in a month or so.

3.Find out your competitors.

This will be already done by you before starting the business. If not you should do that and understand what kind of strategy they apply but don’t copy them. There are different ways in which you can choose a good branding agency for your business. 

Find out your audience, categorize them by education or age or whatever according to your product, and determine where they socialise more. It’s always better to start a social account after this analysis. 

 4. Use Social media for more reach

When you are on to social media, always remember to include information and call to actions that will provide quick action. assign some freelancer if you are busy. I won’t recommend a full-time social media manager for a small business. Set a frequency to upload posts, design it carefully utilising the advantage of statistics. Always remember to include numbers and statistics in your content.

Some of the  popular and best social media platforms in 2021 will be Linkedin, Twitter, Facebook, Quora, Instagram, Clubhouse

5. Email marketing

It is a common method of marketing. When you get a subscription on your website, send them a thanks note, your offers, and how you are different from your competitors. Stick to them, give them questions, interact with them. Set a frequency for your advertising Emails. You can use tools like Mailchimp, SendBlaster, and Hubspot among many others. 

Please feel free to share with us another good branding agency in Bahrain and Saudi Arabia in the comments below!

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Digital Marketing Trends 2020 [Infographic]

In the past 6 years, online marketing used to be a very effective way to promote a business or brand and it still is. In fact, it’s still evolving a lot.  

This form of marketing which is purely digital opened up a new form of media where effectively executed advertising and marketing campaigns can help businesses sell their goods and services by increasing the demand for them.

In just 2 decades, digital marketing became a very important part of the business. Businesses began changing their business model to an online one with digital marketing strategies through digital marketing agencies to capture a growing and lucrative online marketplace through eCommerce, Lead Generation, and Programmatic Advertising.

The influence of the digital landscape has grown since 2016. We all know that digital marketing is an evolving landscape with rapidly changing trends and new technologies. Consumer interests have also become more difficult to predict because of the amount of data that is being generated with analysis.

Marketers can no longer pretend that the changing marketing trends can’t affect them while sticking to making educated guesses, and following ancient methods will be valid forever. While your blissfully unaware of new marketing trends, your competition can amplify their existing marketing strategies and attract more audience.

As the only thing making a difference between a successfully thriving business and a failed one, marketers should easily adapt to emerging technologies and always stay ahead of the game. This will ensure that you’d gain a competitive edge while being able to grow your business, generate leads and further enhance the relationship with their existing customers.

In order to give you a better insight, here below are the key points of the infographic which details the top trends in digital marketing one should keep a close eye during this year:

The strong rise and hardcore domination of Artificial Intelligence

Omni-channel approach engagements will be the trend

Emails become more interactive and polished

Social listening and sentiment analysis will be used more

Engagements by customers will be more conversational

Marketing to Generation Z as per their own language

Rise of next-generational Augmented Reality

The emergence of predictive and augmented analytics

The eventual dawn of neuro-marketing

As we’re already in February and approaching the end of the first quarter in March, we can expect trends to change once again.

This excellent infographic by Digital Marketing Philippines.

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