AMG Digital

Swot Analysis

SWOT is a method of analyzing a company’s internal strengths and weaknesses and its external environment of opportunities and threats.

Strengths: What’s the strength of Apple? It’s brand value, quality of product, ergonomics, Motivated staff, a loyal customer base, futuristic technologies, Financial health. All these internal factors can always improve.

Weaknesses: What will happen if they lack a motivated sales force or maybe their A15 bionic chipset have a heating issue? Then there is a weakness they have to sort out. Weakness is an internal factor that can be solved inside. 

Opportunities: A new invention in science is an opportunity. Going international is an opportunity. Back in 2003 apple started its first international store. To outstand our competitors, we should seek opportunities always.   

Threats: It will be a threat if a new competitor arrives in the market. What if they are coming with the greatest idea ever?  Back then Xiaomi was not at all a threat to the apple industry. In 2021 Xiaomi beats iPhones in production. Sometimes threats may come in wearing government uniforms with regulations. 

Conducting a SWOT analysis on your company should not be a mind-numbing mental exercise. It should be short and simple. What is your target? Where are you weak? 

Who is good at what? 

What are the opportunities you see?  

You don’t need to over-think this process. Whether it is your personal life or business we should know our strengths and weaknesses. SWOT is a framework to analyse the Strengths, Weaknesses, Opportunities and Threats of your Company. Try Swot analysis yourself and sort it out with the best digital marketing agency in Bahrain and Saudi Arabia

 

SWOT Matrix and Steps To Achieve It

• Ask feedback and suggestions to your employees and customers 
• Prepare a swot matrix/diagram
• It should be brief and up to the point
• Update continuously. The market is changing day by day
• Follow up with an objective in mind
• The diagram should be accessible  to every employee

 

TOWS Analysis

Tows stand for the same things that swot is. Tows analysis can be actually considered as an extension of SWOT analysis.

A swot analysis helps in summarising critical data by categorizing strengths, weaknesses, opportunities and threats. After getting those data, we should come with strategies to make things improve in their best ways, there comes TOWS analysis. Use data from swat analysis and move the company in the direction we want to move.

 

Outcomes of TOWS analysis

• Make the most out of our strengths
• Workaround ur weakness
• Capitalize on available opportunities
• Manage any identified threats

 

Tows Analysis Matrix

• Maxi-maxi strategy: Use strengths to exploit opportunities
• Maxi-mini strategy:  Use strength to reduce the impact of threats
• Mini-maxi strategy: use opportunity to overcome weaknesses
• Mini-mini strategy: minimise weaknesses and avoid threats

 

TOWS analysis Example Matrix

Advantages of TOWS Analysis

• TOWS analysis is simple to use
• Does not need  technical skill
• It can identify internal and external factors, establish a connection between them
• Gives deep insight into organisational health

 

Disadvantage Of TOWS Analysis

• The analysis can be subjective
• The outcome depends on the perspective of the one running analysis

 

Tips: it is important to limit the number of factors in analysis to four or five, otherwise the analysis will get more complicated. The AMG Digital Bahrain can Help you with your TOWS analysis and further procedures. Visit for more at amgdigitalbh.com