In the past 6 years, online marketing used to be a very effective way to promote a business or brand and it still is. In fact, it’s still evolving a lot.  

This form of marketing which is purely digital opened up a new form of media where effectively executed advertising and marketing campaigns can help businesses sell their goods and services by increasing the demand for them.

In just 2 decades, digital marketing became a very important part of the business. Businesses began changing their business model to an online one with digital marketing strategies through digital marketing agencies to capture a growing and lucrative online marketplace through eCommerce, Lead Generation, and Programmatic Advertising.

The influence of the digital landscape has grown since 2016. We all know that digital marketing is an evolving landscape with rapidly changing trends and new technologies. Consumer interests have also become more difficult to predict because of the amount of data that is being generated with analysis.

Marketers can no longer pretend that the changing marketing trends can’t affect them while sticking to making educated guesses, and following ancient methods will be valid forever. While your blissfully unaware of new marketing trends, your competition can amplify their existing marketing strategies and attract more audience.

As the only thing making a difference between a successfully thriving business and a failed one, marketers should easily adapt to emerging technologies and always stay ahead of the game. This will ensure that you’d gain a competitive edge while being able to grow your business, generate leads and further enhance the relationship with their existing customers.

In order to give you a better insight, here below are the key points of the infographic which details the top trends in digital marketing one should keep a close eye during this year:

The strong rise and hardcore domination of Artificial Intelligence

Omni-channel approach engagements will be the trend

Emails become more interactive and polished

Social listening and sentiment analysis will be used more

Engagements by customers will be more conversational

Marketing to Generation Z as per their own language

Rise of next-generational Augmented Reality

The emergence of predictive and augmented analytics

The eventual dawn of neuro-marketing

As we’re already in February and approaching the end of the first quarter in March, we can expect trends to change once again.

This excellent infographic by Digital Marketing Philippines.

AboutNigel Quadros

Nigel Quadros is a top-rated digital marketing keynote speaker, trainer and advisor on programmatic advertising, conversion optimization and e-Commerce in the Middle East.