When you are starting a small business, other than your offline presence it is essential in the market to rely on online marketing. For every kind of small business, there are different types of marketing strategies. Let’s discuss some of the most common and simplest strategies for marketing your business.

1. Brand your business.

Most people think branding is all about a logo, but it isn’t just that. The logo of a business is a very small part of branding.  Branding is all about the attitude and presentation of your business to your audience. Even if you are a beginner in the market, brand your company or a product, trademark your company name and logo, make it simple, meaningful and memorable.

This will be very helpful in the future. whether your business is small or big, start a website. Include click to actions, chats etc..and make sure to reply whenever there is an inquiry. Always provide quality service and keep a standard and professional conversation, that helps a lot in branding.

In order to brand your business or product on a large scale for Bahrain, Saudi Arabia, Kuwait, Oman and the United Arab Emirates, you will have to find the best branding agency in Bahrain, Saudi Arabia, Kuwait, Oman and the United Arab Emirates

 2. Know your business and apply the suitable strategy step by step

Know what kind of digital marketing you need. For example, if you are running a study centre, the first thing is to collect all the information and numbers you can collect from your relatives and friends. prepare a list of numbers. and text them on WhatsApp and let them know you have started a study centre and tell them without any shame.  This strategy applies to almost all businesses. 

After that group them according to the possibility, like do they have children or are they capable of giving us a lead, then set a frequency and let them know about your courses and offers. One thing you should practice is that you should not disturb them. set the frequency like once in a month or so.

3.Find out your competitors.

This will be already done by you before starting the business. If not you should do that and understand what kind of strategy they apply but don’t copy them. There are different ways in which you can choose a good branding agency for your business. 

Find out your audience, categorize them by education or age or whatever according to your product, and determine where they socialise more. It’s always better to start a social account after this analysis. 

 4. Use Social media for more reach

When you are on to social media, always remember to include information and call to actions that will provide quick action. assign some freelancer if you are busy. I won’t recommend a full-time social media manager for a small business. Set a frequency to upload posts, design it carefully utilising the advantage of statistics. Always remember to include numbers and statistics in your content.

Some of the  popular and best social media platforms in 2021 will be Linkedin, Twitter, Facebook, Quora, Instagram, Clubhouse

5. Email marketing

It is a common method of marketing. When you get a subscription on your website, send them a thanks note, your offers, and how you are different from your competitors. Stick to them, give them questions, interact with them. Set a frequency for your advertising Emails. You can use tools like Mailchimp, SendBlaster, and Hubspot among many others. 

Please feel free to share with us another good branding agency in Bahrain and Saudi Arabia in the comments below!