A data strategy refers to the tools, processes, and rules that define how to manage, analyse, and act upon business data. A data strategy drives informed decision-making based on available data and helps you keep your data safe and compliant. AMG Digital  delivers a data strategy that reinforces and advances your overall business strategy, refining roles and responsibilities, operating processes, and data management systems to improve your business and effectiveness. A data strategy encourages all team members in an organisation to think of data as a business asset, rather than a by-product of business operations.

Few issues have defined the digital era more appropriately than business use of personal data. The last decade has witnessed an almost constant process of triangulation between businesses, consumers, and governments as we try to establish acceptable norms that fuel innovation while protecting individual rights. This pull and push between protecting and harnessing data has led many brands to have an unclear view on what actions they can and should take. And as the pace of tech innovation increases, the complexity and uncertainty surrounding many of these dynamics is growing.

The COVID-19 pandemic has put many of these issues into sharper focus. With the pandemic placing millions of people under lockdown, COVID-19 has accelerated the digital revolution—and the debate around fair and ethical use of personal data.

People are increasing their use of digital technologies, as they turn to the online world for work, shopping, education & entertainment, for example. More online activity means people are sharing more data. As more and more people use digital technologies to work and engage personally, the volume of sensitive personal data we share is set to grow further.

We partner with our clients to materialise realistic data transformative processes and meet the complex needs of their customers.