Programmatic Guaranteed deals are programmatic deals based on a guaranteed volume of impressions at a fixed price, that you can execute on all environnements (rich media, web, video, mobile, in-app).
These deals are taken into account by our forecasting engine to ensure 100% delivery of the guaranteed volume of impressions. Since the guaranteed impressions are based upon a forecast, you’ll need to be a full stack customer to benefit from this feature.
Increase your revenue: attract buyers who are looking to execute high volumes of guaranteed deals.
Secure opportunities: Programmatic ad sales oftentimes means a lax commitment with buyers. Commitment is set in stone. Agree on a price and receive 100% commitment from buyers on a reserved volume of deals.
Drive efficiency improvements: grow your revenue by becoming more efficient with the sale of your inventory