A type of programmatic advertising that refers to the automated direct sale of reserved ad inventory between a buyer and seller.If you’re a seller, you’re likely looking for ways to streamline and automate the things that eat away at your time on a daily basis, diminishing your natural ability to close strategic accounts.
Your professional goals, ultimately, are directly tied to the bandwidth you have to strategize and work on mission-critical projects. Decreasing the time spent on ad operations minutiae like zone availability and placement is a fantastic way to restore your bandwidth and increase the time you have to spend on the thing that matters most to your company: growth. Automated Guaranteed can cut out a large section of your to-do list – permanently – helping you rise above and maximize your potential.
If you’re a buyer, you may be looking for the peace of mind that comes with knowing that ads are being managed programmatically, affording you the ability to monitor performance, and discover placement options when you need them.
Automation will afford you the time you need to focus on other things, including both strategy and testing. Getting back to your passion, and focusing on maximizing brand recognition, awareness, and reach can all be difficult when a large part of your daily to-do list is focused on verifying placements and ad availabilities.